3...2...1... We Have Liftoff

Photo: Arlene Watson

Who am I and what am I doing here?

Let’s dive right into the non-existential answer. I’m Robyn. And I’ve been writing about shopping, beauty, and fitness for years.

Once upon a time, I ran a website in San Francisco that exclusively covered these topics. I left that job to chase a bigger payday at a startup. Even after my days were no longer filled with researching stores that sell bikinis in December and the best colorists in the city, friends and former readers would continue to hit me up with questions.

Eventually, the old site stopped publishing for San Francisco and the startup downsized my gig. So here I am, filling some voids.

The name Rockyt started as a joke. My husband, confused by my love for the the cult-y world of SoulCycle, decided that SoulCycle riders needed a Soul-name, (much like Burners have a playa name and hikers have a trail name). And, trying to think of a name that would sound fast and powerful, he settled on Rockyt—spelled with a "Y", like Robyn. When I decided to launch a new site, it seemed like an appropriate name.

I want Rockyt to be your inside source on where to shop, primp, and sweat in the city. I’ll give you the scoop on the coolest new stores and brands. I’ll tell you which stylists are the best for long layers and the top of the crop for pixie cuts. I’ll introduce you to the trainers and workouts that will kick your ass in the best possible way. Hopefully, I'll entertain you along the way.

If you’ve got a tip or a question, hit me up. I would love to be a resource for you. And if you want to follow along on Facebook, Insta, and Twitter, that would be swell, too.