Anine Bing Is Here To Help You Find the Coolest Version of Yourself

Photo: Anine Bing

The black lace bralette that cool girls wear as a top? It’s Anine Bing. The perfect paperbag waist leather skirt? Also Anine Bing. Oh, and those gorgeously studded booties that you’ve seen all over Instagram? You guessed it: they’re Anine Bing, too. Since launching in 2012, Anine Bing has become a reliable source of luxury basics with a rock-and-roll edge. Now, you can shop the brand directly through its newest store in San Francisco’s Jackson Square.

Located in the former Theory space at 412 Jackson Street, the new boutique gives shoppers the immersive Anine Bing experience. (Why mix and match brands, when you can simply walk out looking like a rock goddess in head-to-toe Bing?) San Francisco is the company’s third market in the U.S., after Los Angeles and New York. Bing also has stores in Berlin, Barcelona, Paris, Madrid, London, and Hamburg.

European insouciance is your jam, you say? Then Jackson Square is going to be your home away from home. Between Anine Bing and Isabel Marant, this is the neighborhood where you’ll be shopping when Lou Doillon is your personal style icon.