Bash + Sass Is Serving Up Style for Mini Minimalists

Photo: Bash + Sass

What happens when a former Googler launches a kids' clothing line? In San Francisco, the answer is Bash + Sass, a gender-neutral brand for "little minimalists," ages 6 months to 4 years.

Bash + Sass Founder and Creative Director Irene Lee started the company to channel her design talents into a job that would give her flexibility to spend more time with her kids. "I wanted to do something creative on my own that I felt passionate about. Bash + Sass... is an extension of myself, my style, and directly influenced by my kids. It’s beyond rewarding to work really hard at something so personal and know that it’s teaching and setting an example for my kids to go after their own dreams," Lee says.

All of the pieces in the collection are sustainably produced in the Bay Area.

Though Bash + Sass is only available online for the moment, you can check out the brand this weekend at the Superga SF Back to School event in Pac Heights. Lee will be popping up at Superga (2326 Fillmore Street) August 18-20 from 10 am–5 pm, along with Whoa Dude!, (another San Francisco kids' clothing label), and Zip and Zoe, (an accessory collaboration between New York-based artist Matthew Langille and London's Baby Mel).

If you're brave enough to shop with your tiny humans, pop by on Sunday when the store will be bumpin' with music performances by the Alphabet Rockers (11 am) and Music for Aardvarks (3 pm). Sensible Sitters will be around, too, so you can hand off the kiddos while you browse.

Until then, check out a few Bash + Sass looks below. They're sure to make your munchkin the coolest kid at playgroup.