Can Your Brain Handle a $100 Loho Bride Wedding Dress?

Photo: Loho Bride

When I was searching for a wedding dress years ago, I halfway-considered going to a massive bridal sample sale in New York. Because I was desperate. And cheap. But then my best friend reminded me that I probably wouldn't find anything, and I would hate myself and everyone around me if I attempted to weather the tulle-tinged storm.

I usually would say a free-for-all with a bunch of folks on the hunt for "the dress" is a terrible idea, but when it's a Loho Bride sample sale, it's a completely different story. I'm not even getting married, and I'm tempted to check it out.

Loho Bride (550 15th Street) is the cool spot in the Mission for brides who aren't down with traditional princess dresses. Options range from boho to modern to jumpsuits, and the price points typically hover between $3500-$4000. For the sample sale, however, prices will start at $100 and top out at $1500.

Take a moment to let that sink in.

The sale starts Sunday, July 30 at 11 am and runs until 5 pm. Staffers will separate pieces on $100, $500, $1000 and $1,500 racks to make shopping easy. Designers include Houghton, Rue de Seine, Bo&Luca, Cortana, Rime Arodaky, Elise Hameau, Lihi Hod, Pronovias, and Daughters of Simone.

Items are first come, first served, so plan to arrive early to score your dream dress.