Modern Citizen's Minimalist-Chic Shop Is Open in Cow Hollow

Photo: Modern Citizen

San Francisco-based Modern Citizen is finally taking its online game offline with a proper storefront at 2070 Union Street in Cow Hollow, (aka, the former Glassybaby space).

Until now, the press-beloved brand has offered one-on-one styling appointments at its office on Octavia, in addition online shopping. While the new store will continue to offer styling appointments, shoppers will also have the option of simply wandering in.

The shop stocks a selection of the full Modern Citizen collection, including apparel, jewelry, bags, and a few home items. The stock on the floor is limited, so ask for your size if you don't see it on the rack. Even if they don't have your size in house, Modern Citizen's warehouse is in the city so the team can probably hook you up quickly. (The store didn't have my size during the sneak preview Wednesday night, but a staffer assured me she would have it waiting for me Thursday.)

If you're around Cow Hollow Saturday or Sunday, Modern Citizen has arranged a block party of perks and discounts with its Union Street neighbors, including a free SoulCycle class with your in-store Modern Citizen purchase and a 15 percent discount at Jo Malone. (Review the full list here.) You may not need a reason to go shopping this weekend...but now you have a reason to go shopping.