How to Score a New Bra for $8 Right Now

Photo: True & Co

San Francisco-based True & Co—that lingerie brand that advertises its pullover sporty-looking t-shirt bra on Facebook all the time—is offering massive markdowns today on some of its non-sporty-looking styles. (H/T Racked). For one day only, you can score one of the local brand's pushup bras for only $8.

Before those Facebook ads, True & Co was best known for its algorithm-driven recommendations, which used customer quiz answers and subsequent feedback about purchases to filter results specifically for individual shoppers.  When customers are logged into the True website, they see a "fits you" banner on each product the algorithm rules as a fit. I have multiple bras from True, and I've always been pleased with the algorithm recommendations.

If you've previously complete the quiz, log into your account before you shop the $8 blowout sale, perfectly filtered to your fit preferences. Otherwise, you can just guess at sizing, but remember that all sales are final. You need to make at least a $75 purchase to qualify for free shipping, so budget $7.95 if you plan to spend less.

Don't wait on this one. Sizes are selling out quickly!