The second-hand shopping experience usually leaves something to be desired. Jumbled hangers, not-quite-right smells; even in designer consignment stores, something usually feels a bit off. But TheRealReal, the San Francisco-based luxury resale behemoth, has hit all the right notes in its brand new Union Square store.

The secret to the store’s success? Curation.

Unlike most consignment stores, which need to keep inventory on the sales floor to promote sales, TRR is an online-first business. Items in the new store represent a very, very small sample of the company’s inventory. And, based on the company’s extensive data about what its San Francisco consumers want, TRR is only stocking sure hits in house.

The 8,000 sq. ft. store, at 253 Post Street, includes two levels: on the ground floor, there’s a selection of women’s (ready-to-wear, handbags, shoes, accessories, fine jewelry, and watches), home, beauty and children’s apparel. On the lower level, shoppers can peruse the men’s department, featuring ready-to-wear, bags, shoes, accessories, and men’s watches. The consignment offices, for clients who wish to drop off their items in person, are also on the lower level.

Online, TRR carries a broad price range of luxury items from bridge labels to couture. The new brick-and-mortar, however, is firmly rooted in high end luxury: Gucci and Prada ready apparel for women, Tom Ford, Brunello Cucinelli, Hermes and Loro Piana for men. Everyone gets a heavier dose of knitwear—because it’s San Francisco and we always need sweaters. In handbags, the selection will skew toward Celine, Louis Vuitton, Gucci, Prada, and Bottega Veneta, though there were a few Hermes bags on the floor during the store preview on Tuesday. Footwear is focused on conspicuous branding with options from Valentino, Gucci, Louboutin.

If perusing that selection is enough to send you searching for.a snack and a coffee, you can find both in house at CafeCafe, the in-house cafe that has prepared salads and sandwiches, Nitro coffee and matcha, freshly-made espresso, and a selection of baked goods from Mr. Holmes Bakeshop. (Fun fact: it’s one of only four places in the city where you can score Mr. Holmes goodies.)

What TRR has achieved here is exactly what a real life version of the site should be. It’s bright and beautiful, with local touches like specially-commissioned collages of Bay Area icons in the dressing room, and art work and furniture by local creators throughout the store. It feels expensive and special, and while it won’t offer affordable second-hand shopping for every customer—most items we spotted were $600+, and many were over $1000—it serves to create a connection between shoppers and TRR to make second-hand shopping feel just as luxurious and paying retail in the neighborhood. If you have the budget for a four-figure dress, bag, or jacket, TRR store offers eco-friendly luxury shopping.

And so what if you can’t afford the $4200 Gucci coat that’s hanging out on the first floor? After you finish drooling

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