This French-Girl-Cool Brand Is Coming to San Francisco for Exactly 5 Days

Photo: ba&sh

French-girl chic is the holy grail of style. Magazine editors are forever telling women to tousle our hair, add a red lip, and epitomize effortlessness—while still looking put together. It’s a tall order, nailing je ne said quoi, but Barbara Boccara and Sharon Krief—the Ba and Sh behind Parisian fashion brand ba&sh—have basically mastered it. And soon, you’ll be able to enjoy the ba&sh experience right here in San Francisco.

Coming to The Bar Code from Tuesday, October 8 through Saturday, October 12, the ba&sh pop-up will be the brand’s first dance with brick and mortar retail in San Francisco. For five days only, you can shop the ba&sh fall collection right here in the Bay Area. The pop-up will be open from 11 am- 7 pm daily at 3600 Sacramento Street.

The collection is pretty damn dreamy, so start saving those pennies now. Maybe we can’t all be actual French girls, but we sure as hell can dress like them.