The Long-Awaited Santana Row Barry's Is Almost Here

Photo: Shannon Righetti for Barry’s

True story: When Barry’s Bootcamp first started exploring a Bay Area presence, the plan was to open three studios in the region. The first, SoMa’s King Street location, kicked things off with lots of hottie instructors and clients—plus a damn good workout—and San Franciscans officially found a new fitness obsession. The response was so overwhelming that the powers-that-be decided to toss the three studio plan, and open ALL the locations here. (Yes, we’re paraphrasing that history, but it more or less happened.) And those are the events that have led us to the news that the latest Barry’s location will open Saturday, September 28 at Santana Row in San Jose.

The new location, at 700 Santana Row, is a 4,500-sq. ft. space, with a dedicated outdoor patio, and all the amenities you've come to expect, (i.e. locker rooms, Fuel Bar, and swag shop). The studio will be offering 50-minute classes, combining 25 minutes of interval-based running on Woodway treadmills with 25 minutes of specialized strength training using free weights, resistance bands, and other toys.

We all secretly know that size matters, so let’s talk about capacity. There are 21 treadmills and 25 floor spaces, meaning four double floor spots, in each class. A rep for the company repeatedly emphasized room for "more than 45 participants." Basic math tells us full classes as of now will have 46 clients, but we're crossing our fingers that Barry's will pull a Marina-style expansion and sneak in a few extra double floor spots after the studio opens.

The Santana Row studio is on the ground floor of Santana Row’s newest expansion at the base of the South Bay headquarters of San Francisco-based tech company Splunk, near food options like Meso Modern Mediterranean, Blue Bottle Coffee, and Mendocino Farms. If you care to venture beyond the studio and its immediate neighbors, Santana Row has more than 50 shops, (including a Tesla showroom and a Gucci store), more than 30 restaurants, a boutique hotel, and a movie theatre. Much like the Palo Alto location in Stanford Shopping Center, you could start your day with a workout, shower with the swanky Oribe products, and then spend the day living your best life at Santana Row without moving your car. (This, folks, is the dream of suburban America.)

Sign-up for opening day starts Saturday, September 21, and aspiring South Bay-regulars can score a discounted 10-pack at Santana Row for $280 as part of the festivities. (Regular price: $325. Save yourself some money!)

With San Francisco and the South Bay now conquered, only one question remains: when is Barry’s heading to Marin and the East Bay? Because you know it’s coming.