Stuff All the Stockings with This All-Natural (Local!) Beauty Brand

Image via Cocokind

Cocokind is one of those brands that you want to support.

First, it's an organic skincare line centered around virgin coconut oil. The brand doesn't add any preservatives or chemicals, (or even water), to its products.

Second, It's a local, woman-owned business. I first learned about Cocokind when founder Priscilla Tsai emailed me at a prior job to pitch me a story about her line. At that time, you could only buy it online and in a handful of stores. Two years later—thanks to this girl boss's serious hustle—her products are available in hundreds of Bay Area stores, like Rainbow Grocery, Berkeley Bowl, Whole Foods, Bed Bath and Beyond, Mollie Stone's, and more.

Third, and most important, Cocokind is affordable, natural skincare that actually works. Individual masks, cleansers, and balms ring in under $20, and gift sets top out at $76. The rosewater facial toner ($16.99) smells divine, and the lip balms ($2.99 each) make excellent stocking stuffers or shower favors. They even have things for tiny humans. 

If you're tired of slathering your face with chemicals you can't pronounce—or you know someone who is—this brand is the local solution to your skincare problems.